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19 Sep
Thursday, 19 September 2013 00:00

Time for America’s Coolest ... Restrooms?

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OK, so you spoke loud and clear in our latest Big Survey (the results of which appear in our forthcoming October issue), and the No. 1 question you hate being asked most is: “Do you have a bathroom?”

I’m going to set aside semantics and assume you’re all not just really big fans of the word “lavatory” over “bathroom,” and that your real beef is the general question of whether the masses may be allowed to relieve themselves on your premises. While you may hate it, they’re still going to have to, and they’re still going to ask.

So instead of getting into potty humor with ways to turn people away, wouldn’t you rather be able to say, “No only to we have one, it was voted America’s Best Restroom!”

That’s right. About the time America’s Coolest Stores Contest was being dreamt up, America’s Best Restroom launched. Like America’s Coolest Stores, Cintas’ America’s Best Restrooms is celebrating its 12th year, and you can vote on the finalists at www.bestrestroom.com through Oct. 31. (Don’t confuse that with www.americascooleststores.com! That contest opens Jan. 1.)

A press release about the contest reads in part:

“Will America decide the nation’s top toilet is indeed ‘functional art’ inspired by an Italian masterpiece on show at a Swiss museum? Perhaps it’ll be the ‘Pac Man’ potty inside the Pacific Coast arcade that prides itself on preserving the ‘golden age’ of gaming? Or will one of New York City’s most luxurious loos, a sprawling sophisticated space inside the iconic Waldorf Astoria hotel, capture the crown to become America’s 2013 King of the Throne? We will soon find out as this year’s top 10 public potties compete for the coveted title of Cintas’ America’s Best Restroom.”

Let us know if you decide to enter next year. I made my way through all the previous years’ finalists, and there were some pretty spectacular ones there — certainly inspiration if you’re redoing your store and want to try a different approach to your most dreaded question. I should say too that there was not a single jewelry store among them. For shame? You decide.



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Last modified on Thursday, 19 September 2013 08:29
Ralf Kircher

Ralf Kircher is Group Executive Editor for SmartWork Media, overseeing INSTORE and INDESIGN magazines. He thinks the perfect jewelry-store experience is one that doesn't make him feel like the bumbling romantic his wife knows him to be.

Website: instoremag.com/