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BRAND NEWS
BY TRACE SHELTON
Published in the July/August 2013 issue

GLAMOUR MARKS TIFFANY CAMPAIGN
Star photographer Michael Thompson and stylist Paul Cavaco team up to capture supermodels in old Hollywood style in the super-brand’s latest ads.

JEFF COOPER LAUNCHES VIRTUAL TRY-ON APP
The new app allows iPad and iPhone users to take a picture of their own hand and virtually “try on” every ring in the Jeff Cooper catalog, as well as find the nearest retailer via GPS and share the image via Facebook or email.

TOUS GOES BIG AND BRIGHT
Bold statement pieces and bright props feature in the Spanish jewelry brand’s new campaign, which stars model Lulu Robert and Pomeranian Tito.

VIVARA ADS PROMOTE FLORAL INSPIRATION
Brazilian fashion brand Vivara Jewelry’s new campaign features top Brazilian model Isabeli Fontana sporting gems and flowers in beautiful hues.

 

PRESS PLAY

BELOW SHOWSbelow shows the top jewelry companies receiving editorial publicity in the last 12 months in the following magazines: Brides, Elle, Harper’s Bazaar, InStyle, Town & Country, Vogue and W. Figures indicate the number of times the brand was mentioned.




TREND TRACKER


 

“Jewelry on the beach is always a hot topic, and the allure of yellow gold in sunlight endures as a universally acknowledged truth.” Town & Country, June/July 2013, p 58

“Channel a transcontinental traveler in luxe leathers, wood accents, and bold tribal patterns.” ELLE, July 2013, p 114

“STAR GEMS: Turn heads with the season’s mean green stunners.” W Magazine, June/July 2013, p 17