Independent jewelers enjoyed another strong sales period last month with our data showing same-store average sales on a rolling 12-month basis increasing by 1.05 percent from $1.54 million to $1.67 million between September and October. Annualized, that is equal to 12.6 percent growth. Year on year, the performance is even better with monthly sales rising from $91,272 in October 2013 to $106,557 in October 2014.
You don’t normally associate Thanksgiving with jewelry, but one Thanksgiving years ago will forever make me think of turkey and watches, specifically a Timex that kept on ticking.
If you’re seeking creative ideas on how to collaborate with other local retailers, look for what you might have in common with them and consider creating a piece of jewelry or other gift item together that might expand your customer base and generate new interest throughout your community.
Then, don’t forget to serve champagne and cookies at the launch party!
In between filling orders, hosting events, hopping planes, and doing everything possible to make this holiday season profitable, you may have heard that About.com has just launched an “Engagement Rings and Wedding Bands” site, on its Style channel, for the millions of monthly visitors it informs and entertains. Ordinarily, this might be something Instore online would publish in Shine News but, because yours truly is the new site’s Blogger/Expert, well, it’s a blog.
Recently, I’ve been banging the collaboration drum pretty regularly, and that’s because a lot of top jewelers are having great success with out-of-the-box partnerships with like-minded retailers, especially when it comes to events. I spoke to two this week who recently teamed with some pretty interesting partners.
Sometimes a trend is just a trend. And, while it may be interesting, it’s one of those fashion directions that jewelers should mostly ignore. On Wednesday, that’s what immediately came to mind, as I listened to yet another fashion reporter, during a regional broadcast, drone on (almost drooling) about “the in-vogue idea” of wearing matching cuffs—identical wide bracelets on both wrists. Yes, it’s a Xena, Warrior Princess or Wonder Woman look. But, no, it’s not a trend worth keeping an eye on, even though some celebrities are, admittedly, wearing it. This fall, Kim K. was spotted at Balmain’s runway show accessorized in what I suppose she considered “same-cuff chic”—but I doubt that many other than she and Kanye thought so.
I hate Black Friday! I know it's a little harsh since most of my readers are retailers, but it takes the joy out of the holiday season for most men. However, the shopping extravaganza can be more tolerable if there are empty benches in the mall to watch everyone else scrounge for the best deal.
The party that introduced Forevermark’s #HoldMyHandForever social media project looked more like a fancy art opening than the typical jewelry industry launch. In a spare events space on the far west side of Manhattan, model-slash-entrepreneur Coco Rocha, Real Housewife Kelly Bensimon and assorted celebs (a Jonas brother here, a TV presenter there) milled among oversized posters featuring photos that looked both casual and carefully art directed. Each showed a pair—young and old, same-sex and not—clasping hands in affection.
It’s only November, but I’ll bet that Cathy Calhoun, retail jeweler and event planner extraordinaire, is already thinking ahead to the Academy Awards.
Blue. A cool blue. With less than a month until the Pantone Color Institute’s announcement of its 2015 Color of the Year, that’s my prediction. More specifically, although I want it to be Aquamarine (Pantone #14-4313), my gut tells me it’ll be Scuba Blue (Pantone #16-4725). Scuba Blue is a stronger hue than the color of March’s traditional birthstone. Nonetheless, both blues are soothing and calming and, of course, nature inspired.