I pulled the plug on my personal Facebook doings a little over a week ago. So far so good. My water supply is holding out. Food is plentiful. Beer and wine preferences remain unchanged.
Are you considering a men’s night this year? In gathering tidbits for a November article on last-minute holiday preparations, I learned that Judith Ripka’s East Hills, Long Island, NY, store has hosted a Men’s Cigars and Scotch Shopping Night in the past, which was a big hit with the guys and an unqualified success for the business.
Last week, I wrote about how canned marketing and PR is just a big fat waste of money, so this week, I thought I’d write about a designer who’s used her marketing opportunities to the fullest: Jacquie Aiche. Despite running no traditional national advertising campaign in the usual print vehicles, Aiche’s jewelry is a staple among editorial picks, appearing in six magazines in September alone (check it out here to see all the coverage yourself).
Casual observers of London Fashion Week, which comes to a close today, may not have noticed the strong Eastern inspired aesthetic weaving through some collections—Marchesa, particularly, was outstanding. But those who watched closely (as I did, of course), may also have thought about the Asian themes and styling that continues to escalate in fine jewelry. Truly, I can’t remember a year when I’ve seen so many Buddhas, plum blossoms, and lace-like carved jades. But then, as if to put an exclamation point on the all-things-Eastern trend, several days ago, the big announcement came about “Chinese Whispers: Tales of the East in Art, Film and Fashion.”
In an age when people of all ages – but especially Millennials – are so interested in real, authentic experiences and products, it amazes me that the biggest companies with the most resources continue to churn out canned, bland advertising and PR.
On day three of the VicenzaOro jewelry fair Paola De Luca charges up to me at the time of our appointed meeting dressed in a knee-length lace skirt, a jacket covered in platinum colored sequins, two enormous cocktail rings and a jeweled bib necklace. It is 10am. She looks hip, elegant and—thanks to the platform sneakers on her feet—able to race through the day without missing a step. Being nimble and fast moving is a job requirement for De Luca who is Creative Director of Trendvision Jewellery + Forecasting, an independent arm of VicenzaOro that conducts research, educational programs for buyers and manufacturers and organizes think tanks in the jewelry and luxury sectors.