INSTORE’s Big Story coming up in the September issue is about social media — specifically how retailers can try creative approaches to market their stores as they prepare for the holidays.
Why is social media so important? Here are two important reasons.
Seems a day doesn’t go by that we don’t hear more about “Big Data” — Amazon, Google and Facebook collecting bits and pieces about every nook and cranny of our lives. But more and more, it’s not just about huge corporations gathering and mining Big Data.
This isn’t really a left-field surprise, is it? Considering the growing popularity of cool pearl jewelry over the past year, my prediction for black pearls, specifically, seems hardly startling. But to tell you the truth, after attending a “Fall 2015 Trend Fashion Forecast” last week, I have been wondering why I hadn’t figured it out sooner. On Thursday, I was at a presentation by Roseanne Morrison, fashion director of the Tobe Report—Tobe’s been around since 1927, providing retailers and brands with in-depth research focused on consumer issues it sees as affecting short- and long-term buying.
In what I hope is a trend being replicated elsewhere—for the sake of both professional and consumerist impulses—there’s been a bumper crop of new jewelry boutiques opening in my New York City backyard. Across a small swathe of downtown Manhattan, three stores debuted within a month. An east coast outpost of much beloved, and very compact Los Angeles shop Broken English opened its doors in Soho, as did a store from designer Aurelie Bidermann. And barely 20 blocks away, Jennifer Fisher set up shop with a full array of her fine jewelry and pieces in brass.
We'll soon be closing this year's Big Survey and from the early returns we're confident it will be one of our best yet. We have managed to get a great response -- one of our biggest ever -- and collected some fascinating data.
Here are just 10 findings that caught my eye after taking a quick glance through the early results:
In our constant effort to keep our eyes peeled for ideas and innovations to help you build your business, I came across a new Web-based tool for making YouTube videos that is exceptionally cool — and relatively cheap.