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Better-organized cases make for better-organized sales presentations


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TODAY'S TIP IS SPONSORED BY GOLDSTEIN DIAMONDS
 
YOUR TIP FOR SEPTEMBER 20, 2013
 


Set out your bridal case to match your presentations

WHY? So you never need to get up and leave the customer, often a fatal sales mistake.

HOW? Organize your diamond case into groupings that match how your sales presentations flow. Be sure you have all you need.

SOURCE:  Larry Johnson, senior VP of Pacific Northern and the author of The Complete Guide to Effective Jewelry Display.


 
  
 


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