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Sweeten the offer to turn wish lists into buy lists


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TODAY'S TIP IS SPONSORED BY GOLDSTEIN DIAMONDS
 
YOUR TIP FOR SEPTEMBER 13, 2013
 


Sweeten your wish-list approach

>WHY? You already have buy-in, now you just need to grease some palms ... Oops! we mean grease the trigger mechanism.

HOW? After you’ve collected your wish list information in-store or at an event, follow up with your customer’s significant other with an email listing her three favorite items and include a digital $100 gift card towards the purchase. Who could refuse such an offer?

SOURCE:  INSTORE


 
  
 


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