Chris Burslem

Chris Burslem

Chris Burslem is the group managing editor of INSTORE. He loves it when good ideas triumph.

Write on Wednesday, 03 December 2014 Published in Customer Service

Black Friday’s not what it used to be. It’s not even what it was a year ago. With U.S. consumers spending an estimated 11 percent less in the four days following Thanksgiving Day compared to the same period in 2013, it’s no surprise many jewelers also reported a subdued start to the holiday season.

Write on Friday, 12 September 2014 Published in Customer Service

Do men talk over you in conversations? Fail to register what you're saying? Explain things to you in a tone that suggests you're a bit slow?

Chances are you are a retiring, shy man. More likely, though, you are a woman.

Write on Friday, 29 August 2014 Published in Customer Service

The data-sorting process continues as we prepare the results of our 2014 Big Survey for the October edition of INSTORE. And, while we've been through this many times before, the responses never cease to amaze us. Here is a good example: the pre-editor's cut of Question 18: What’s the most interesting thing you’ve taken in as barter or trade-in in lieu of a cash payment? Enjoy!

Write on Friday, 22 August 2014 Published in Customer Service

If there was one "good" thing about the Great Recession, it was that just about all retailers had company in their misery. With the economy in such a bad way, it was hard for anyone to thrive no matter how strong their business model.

Write on Friday, 15 August 2014 Published in Customer Service

We'll soon be closing this year's Big Survey and from the early returns we're confident it will be one of our best yet. We have managed to get a great response -- one of our biggest ever -- and collected some fascinating data.

Here are just 10 findings that caught my eye after taking a quick glance through the early results: