Chris Burslem

Chris Burslem

Chris Burslem is the group managing editor of INSTORE. He loves it when good ideas triumph.

Write on Friday, 15 August 2014 Published in Customer Service

We'll soon be closing this year's Big Survey and from the early returns we're confident it will be one of our best yet. We have managed to get a great response -- one of our biggest ever -- and collected some fascinating data.

Here are just 10 findings that caught my eye after taking a quick glance through the early results:

Write on Friday, 08 August 2014 Published in Customer Service

In an upcoming Tech for Your Store column, we look at how iPads and other tablets are evolving as retail tools.

When it first appeared just over four years ago, most retailers immediately saw the iPad's potential as a high-resolution look book with a capacity to show off more inventory than any one brick-and-mortar store could possibly hold. This was particularly useful for custom designers who create a lot of one-off pieces (or even if they just wanted to show off CAD renderings in an eye-pleasing way.)

Write on Friday, 01 August 2014 Published in Customer Service

Go to any business school and they will drum into you the importance of treating memory and intuition with suspicion. If it’s a decision that’s important, recurring, and amenable to improvement, you should invest in gathering data, doing analysis, and examining “failure factors,” or so goes the orthodoxy (and the jargon).

Write on Monday, 28 July 2014 Published in Customer Service

Each year we attempt to create the biggest, best, most awesome survey the jewelry industry has ever seen … and usually we fall just short. Not because of the quality of data – our survey edition won us a prestigious Neal award a few years back – but because we probably set the bar a little too high. We’d love to get 1,000 independent jewelers to answer, which in the world of business surveys is akin to the kind of results North Korea achieves with its presidential elections.

Write on Friday, 18 July 2014 Published in Customer Service

Acclaimed interior designer Bruce Brigham, whose projects included a makeover of Cartier stores worldwide, work on the storied Raffles Hotel in Singapore and a redesign of the Seattle Supersonics’ Courtside Club, died earlier this month. He was 63.