Chris Burslem is the group managing editor of INSTORE. He loves it when good ideas triumph.
In contrast to the disappointing start to the holidays reported by most retailers, independent jewelers appear to have enjoyed a surprisingly solid opening weekend, according to our first 2013 Holiday Season Brain Squad survey.
For our upcoming review of 2013 (December edition of INSTORE), we asked jewelers for sales that summed up the year for their store. One of the more memorable tales came from Richard Frank, of Goldstein’s in Mobile, AL:
One of Jeffrey Gitomer’s core sales principles is that “if you can make them laugh, you can make them buy.” A smile puts people at ease and creates an atmosphere more conducive to agreement. At the same it helps build rapport. “Laughing is bonding,” Gitomer likes to say.
I quite like the technology reviews produced by the New York Times’
David Pogue, although unless I’m thinking of buying a new gadget I don’t go actively looking for them. I made an exception with his recent review of Windows 8.1, the latest version of Microsoft's operating system.
Watching Jeff Bezos in an interview pitching something like his latest Kindle e-book reader, it is easy to think of him as amiable and eager to please, like an earnest sales rep almost desperately hoping to win you over to the merits of his company’s latest product.
The three Bs that supported jewelry store owners over the last five years – bridal, beads and buying – are increasingly becoming just the solitary B, albeit the big one with the glittering engagement ring at its center.The reemergence of bridal as the main engine for jewelers’ sales is a reversion to historical normalcy. But the bridal landscape is quite different from what we knew five years ago.
Just before the government shut down, the Census Bureau asked us via a surprisingly friendly email to help spread the word about its 2012 Economic Census. The message is that if you were one of the nearly 4 million businesses to receive on the bureau’s survey forms you are seriously late in getting it back (the deadline was February 12). “Keep in mind,” the email noted, “that the Economic Census is required by law.” Unsaid was that Congress has attached penalties of up to $10,000 to encourage business owners to complete the survey accurately.
September 16 marked the beginning of the 100-day countdown to Christmas, which means I, like the rest of the country, have a bit over three months to get my holiday season gift-buying in order. If the past is a guide, it probably won’t happen. Come Dec. 24, I imagine I’ll be rushing around trying to decide what my mother would rather have: a deluxe fry pan or a new perfume fragrance … or something else that will likely never get used.
Newspaper and news magazines have been full of stories in the past week marking the fifth anniversary of the 2008 financial crash. Time summed things up nicely with its cover headline: “How Wall Street Won.”