You’ve got a tough four weeks ahead. But every time you’re tempted to take your foot off the gas, to coast a little while telling yourself, “Hey, you know, we do alright — we’ve got good products, and good service, and you know that should be enough” — every time you’re tempted to do that, remember one thing.
In contrast to the disappointing start to the holidays reported by most retailers, independent jewelers appear to have enjoyed a surprisingly solid opening weekend, according to our first 2013 Holiday Season Brain Squad survey.
While the National Retail Federation expects retail sales to be up 4% during November and December, analysts believe that sales will often be generated at the expense of profits, according to HuffingtonPost.com. In other words, the big-name retailers feel that they must offer huge discounts in order to make sales this holiday season. What does this mean for jewelry retailers?
Last week, I wrote about a start-up company that looks to be a more constructive alternative to Yelp reviews. (See it here.) A couple of retailers commented about their own dissatisfaction with Yelp’s online reviews and found the news encouraging.