One of Jeffrey Gitomer’s core sales principles is that “if you can make them laugh, you can make them buy.” A smile puts people at ease and creates an atmosphere more conducive to agreement. At the same it helps build rapport. “Laughing is bonding,” Gitomer likes to say.
Oops—it’s not that easy for me to switch gears from fashion (what I usually cover) to football (which I never cover). So on Tuesday, when I met New York Giants’ Eli Manning for an interview at Macy’s Garden State Plaza in Paramus, New Jersey, that’s pretty much how my first question popped out. Given that the two-time MVP and Super Bowl champion was there to premiere Citizen’s Eco-Drive Limited Edition Eli Manning World Time A-T watch, I realize—now--that I should have asked “What are you wearing?” instead of who. Fortunately, Mr. Manning, who’s very excited about the timepiece, graciously answered by lifting his wrist to show it to me . . . and started to discuss its features.
Three things occurred to me today while I was thinking about a blog topic:
- Can it possibly be November? I think the time change brought that fact home to me.