For the first time in quite a few years, Sunday’s Golden Globes left me feeling hopeful about celebrity selections and fine jewelry’s direction. And it had nothing to do with the amount of jewelry worn to the annual awards event because, actually, it wasn’t uncommon for the stars to wear only one or two pieces. But it had everything to do with what they chose: In silhouette, size, materials, and historical influence, much of the Globes’ jewels kept with 2014 style: modern and simple, yet detailed to be distinctive. And yellow gold? For sure, it won out over all other metal colors.
Have you ever found yourself surfing the Internet when an ad pops up advertising a local business – perhaps in a category you’re interested in – just when and where you least expect it? As a digital advertiser, you have the ability to place your ads in front of people who have browsed your category in the past. Pretty incredible stuff, but just wait until you see what they’re working on now. It’s actually a little scary.
Amid a mid-December slump, when many jewelers were reporting that foot traffic in their stores had worryingly dried up, the outlook for the season seemed to be as dire as the freezing weather that was keeping so many shoppers at home.
FILL IN THE BLANK:
Time for the Golden Globes! The star whose jewelry choices I'm most excited to see is ___________.
Welcome to "Fill in the Blank," a weekly helping of nutritious thought for growing jewelry store owners.