With the show season approaching, a lot of retailers are thinking about merchandising (at least in a general way, like, “What am I gonna buy and hopefully sell this year?”). It’s not just a part of what you do as a jewelry retailer, it’s integral to your business, weaving and wrapping through it so tightly that it’s inseparable from who you are as a company. That’s why we’ve made it the focus theme of The SMART Show education program this year, and it’s why we’re now working on a couple of big stories for both INDESIGN and INSTORE on the subject.
We know how it is: We and everyone else are all telling you that in this day and age you have to be active on social media. But unless you have (or you are!) a young tech whiz who really loves the stuff, you run out of steam after a week. So many accounts ... so many passwords ... so much to stay on top of.
Came across a nice parable while reading Michael Port's Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. Review coming soon in the pages of INSTORE. Anyway, here goes:
Given that Radiant Orchid is the Color of the Year, was anyone surprised by all the red and blue we saw on the red carpet this past weekend at the Screen Actors Guild Awards? I wasn’t. Maybe that’s because Leatrice Eiseman of Pantone told me, just days after the color forecaster’s choice was announced, that we’ll be seeing a lot of all three colors this year. And that we did on Saturday at Hollywood’s 20th annual SAGSs. There was a lot of green, too—despite that 2013, the year of Emerald, has passed.